Browsing by Subject "content analysis"
Now showing items 1-17 of 17
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(2020-04-23)The consistency of instruction between various sections of introductory courses is a concern in higher education, along with properly preparing students to enter careers in industry. The study was conducted at Texas A&M ...
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Alternative medicine and media: a comparison of online newsgroup discussion and newspaper coverage (Texas A&M University, 2004-09-30)This study examined a specific and controversial issue in health communication: the complementary and alternative medicine (CAM). Recent studies have shown that both online newsgroups and traditional newspapers have involved ...
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(2018-11-16)Expertise is dynamic, domain specific, and characterized by an individual’s level of knowledge, experience, and problem-solving ability. Having expertise in the phenomenon of interest can be used as an indicator of an ...
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(Texas A&M University, 2007-04-25)This study proposes biosocial reciprocity framework in environmental communication, which suggests the interdependent relationships between mass media, people's attitudes, and the physical environment. Biosocial reciprocity ...
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(2017-05-03)The amount of coverage the media dedicate to climate change, along with how they frame the issue, can influence audience awareness, perception, and understanding of climate change. These aspects of climate change coverage ...
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(2016-01-22)Cosmos: A Personal Voyage (1980) and the remake Cosmos: A Spacetime Odyssey (2014) have sparked widespread public interest in science and educated viewers about science. Both series cover many scientific topics, including ...
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(2015-05-12)This content analysis analyzed the use of advertising appeals—creative techniques used to communicate messages about products and services in such ways as to initiate purchase behavior—in tractor advertising appearing in ...
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(2012-02-14)Although the United States is considered to have one of the safest food supplies in the world, consumers have become increasingly alarmed with the subject of food safety as each crisis-related outbreak is scrutinized. With ...
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(2016-12-02)In recent years, there has been a shift toward utilization of alternative medicine in the U.S. In the context of our changing health care system, it is important to understand whether distrust or lack of progress in ...
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(2021-05-04)Background: This study aims to analyze how contemporary films employed the #MeToo movement for plot inspiration. I hypothesize that films produced between 2016-2020 will depict a diversified, nuanced representation of ...
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(2014-12-08)Much research has been conducted to define meaning in life and identify its correlates, but the construct of meaninglessness is not as well understood. Are meaning and meaninglessness perceived as part of the same spectrum? ...
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(2013-12-11)Latina/o health discourses stem from historical and social notions of biological, cultural, and racial inferiority. Popular U.S. newspapers pay scant attention to Latina/o health concerns and often inaccurately portray ...
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(Patent and Trademark Resource Center Association, 2020)Patent and Trademark Resource Centers (PTRCs) serve as an off-site connection to the United States Patent and Trademark Office (USPTO). Approximately 85 PTRCs exist to assist inventors, entrepreneurs, and researchers by ...
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(Sex Roles, 2003)An exploratory content analysis was conducted to examine portrayals of sexual violence in popular Hindi films. Nine films were randomly selected from box office hits (1997–99). The findings suggest that moderate sexual ...
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(Taylor & Francis, 2018)Some academic libraries use service philosophy statements to strengthen the quality of their service culture. A service philosophy statement communicates directly to users what they can—and should—expect from the library. ...
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Sewing Brand Messages on Social Media: A Content Analysis of Cotton Incorporated's Instagram Profile (2023-08-08)Cotton is the most significant natural fiber in the world and is an essential component of the global economy. Cotton faces several challenges, including fighting to secure its place in the global fiber market share and ...
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(Texas A&M University, 2005-08-29)This study examined the U.S. newspaper coverage of immigration in 2004. Previous studies have focused on the ideological implication of news coverage, showing that the news frames conveyed elites?? racism toward immigrants. ...